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THE BRAND / Brand Story

IDENTITY IS ART IN MOTION. EACH STEP A DECLARATION. EACH DESIGN A REFLECTION OF THE SOUL, CRAFTED TO BE LIVED.

PEDRO TEIXEIRA

CO-FOUNDER / CEO

DUBAI LIT THE SPARK. WE BUILT THE BRAND.

It all began with a trip to Dubai in late 2022. We were captivated by the city’s breathtaking scale, its bold elegance, and the effortless harmony of its multicultural spirit. That inspiration gave rise to our first creation, a sneaker that captured the essence of our experience. We named it This is Dubai.

The design quickly resonated within the sneaker community. Encouraged by its reception, we chose to go beyond a single statement piece. We founded an unconventional sneaker house, one that offers not only our distinctive designs but also the rare opportunity to co-create. Every pair is fully customizable, handcrafted, and made to reflect one thing above all: you.

WHERE RARITY MEETS IDENTITY

Coming from diverse cultural backgrounds, we’ve always searched for sneakers that offer more than just comfort and durability. We craved distinction, something truly different. That desire led us to create a brand that produces only numbered pairs, each one rare, each one intentional.

To take it further, we offer fully customized creations, crafted for those who want to stand out with designs never seen before, or who prefer the quiet boldness of a personalized, monochrome pair. This is a brand for the individualist. For those who don’t follow trends but define them.

ROOTED IN PURPOSE. CRAFTED IN PORTUGAL.

At THIS IS ME SNEAKERS, we believe in creating with intention. Our sneakers are handcrafted in Portugal, a country known for its deep-rooted shoemaking tradition and dedication to quality. Every pair is shaped by skilled artisans who blend time-honored craftsmanship with modern innovation.

We choose Portugal not only for its excellence but for its ethical production standards and commitment to sustainability. This choice reflects our values and our vision. What you wear should speak of where it comes from and what it stands for. In Portugal, our vision finds its perfect home in every handcrafted step.

OUR MISSION IS TO CRAFT FOR THOSE WHO DARE TO BE DIFFERENT

The mission of THIS IS ME SNEAKERS is to empower individuals to express their true selves with confidence and pride. We believe every story deserves to be seen, and our sneakers serve as bold, wearable canvases. Through custom design, we celebrate authenticity, individuality, and the art of self-expression with every step.

OUR VISION EMBRACES AUTHENTICITY WITHOUT LIMITS

At THIS IS ME SNEAKERS, we believe individuality is a powerful force to be embraced without compromise. Our vision goes beyond exceptional footwear, we aim to build a global community where authenticity is celebrated, creativity thrives, and every personalized pair inspires confidence, connection, and meaningful self-expression.

THE VISIONARIES BEHIND THE BRAND

PEDRO TEIXEIRA
CO-FOUNDER / CEO

Pedro, the Co-founder & CEO of THIS IS ME SNEAKERS, is a true sports aficionado. Passionate about football, basketball, luxury fashion, and global travel, his experience in New York’s haute couture Fashion TV world fuels his vision. His bold spirit and unconventional thinking continue to define the brand’s direction and celebrate individuality through every design.

ZITA MONOSTORI
CO-FOUNDER / CREATIVE DIRECTOR

Zita, the Co-founder & Creative Director of THIS IS ME SNEAKERS, is a sports enthusiast and wellness advocate. Her greatest passions include music, art, and travel. Her creativity knows no bounds when crafting bold, intricate designs and shaping the brand’s vision. She believes art and fashion are inseparable expressions of identity.

OUR CORE VALUES DEFINE EVERY STEP WE CREATE

At THIS IS ME SNEAKERS, our foundation is grounded in values that transcend fashion. We don’t just create footwear, we craft meaningful experiences shaped by identity, intention, and design with purpose. Guided by six core principles, every pair we make is more than a product. It’s a platform for self-expression, a reflection of individuality, and a bold personal statement.

QUALITY

Craftsmanship and durability in every pair.

SELF-EXPRESSION

Design as a reflection of your story.

COMMUNITY

Connecting individuals through shared authenticity.

EMPOWERMENT

Confidence through embracing uniqueness.

AUTHENTICITY

Celebrating the power of being real.

CUSTOMIZATION

Tools for creating your own path in style.

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